Hi, I’m Asaf.

Cut through the noise
Put AI to work

I work with founders to decide what to build, build it, and help their teams use AI.

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My work

Built the product, then helped the team adopt AI

A product build that expanded into roadmap decisions and hands-on work with design and customer success.

What I built
I built and delivered the product, then worked with the founders on the roadmap as the company shifted toward an AI-native, MCP-based approach.
Team adoption
I helped the design and customer success teams learn to use AI in their day-to-day work.

A partner in the thinking
And the building

From the first product decision to the code in production, you work directly with me.

Asaf Ofer

Asaf Ofer

Former founder and CTO. Still building.

Experience

10 years building products and leading teams.

What matters to me

Building something useful, getting the details right, and seeing people actually use it.

You’re in good company

Sequence
Nilus
Evermile
Acquired
ICON
ICTS Europe
Deeto

Think it through,
then make it real

Product strategy

I help founders decide what to build next, where AI fits, and how to turn those decisions into a clear roadmap.

Product development

I design the product, write the code, and build the infrastructure. From the first screen through launch and beyond.

AI adoption

I help developers and non-developers use AI in their daily work, with hands-on guidance and workflows we put into practice together.

A few things I’ve worked on

Product & people

Product development, strategy & AI training

I built and delivered the product, shaped its roadmap with the founders, and trained the design and customer success teams to use AI in their work.

Agent development

AI agent design & infrastructure

I designed and built the initial agent and its supporting infrastructure as the company moved toward an MCP-first product. The focus was predictable, controlled execution of sensitive operations.

Enterprise build

Enterprise product development

I built a financial review product and its underlying platform from scratch for a large enterprise’s CFO and finance team, working within strict isolation and regulatory constraints.